It’s Time To Make That Change.

Discover The Science Of How To Lose Weight & Keep It Off.

Eat Good. Feel Good. Look Good.


Secret #1

The popular quick fix diets only encourage a yo-yo cycle of short term weight loss followed by gain that leads to you feeling like a failure and depression.

Secret #2

When you are unhappy or have low confidence you are more likely to want and eat high fat and high sugar foods and drinks to get a quick mood fix.

Secret #3

Slimming clubs are not effective at helping you maintain weight loss and have a less than 5% success rate over 5 years (see stats below).


Something is wrong with the current dieting and weight loss models, right?


We’ve been told for decades now – Don’t skip breakfast you could miss out on essential nutrients, eat regular meals it helps burn calories at a faster rate, get more active it’s key to losing weight and keeping it off, read food labels to help you choose healthier options, don’t ban foods, use a smaller plate, cut out alcohol, don’t eat carbs, do eat carbs… yeah, yeah, yeah.

Even the NHS gives that advice and, excuse the pun, but what a fat lot of good that has done with obese and overweight adults in the UK now topping 63% and almost 40% of kids in the final year of primary school OBESE, not just overweight!

The truth is, what we are being advised by most organisations and experts is just plain not working.

The evidence is seen in the number of overweight people that is growing at an alarming rate when the cost to health is now known to be worryingly high.

Being overweight can lead to a number of serious and potentially life-threatening conditions, such as:

  • Type 2 diabetes
  • Coronary heart disease
  • Breast cancer 
  • Womb cancer 
  • Bowel cancer 
  • Stroke 
  • Liver disease 

It can also affect your quality of life and lead to life challenging physical and psychological problems such as:


  • Depression
  • Low self-esteem 
  • Breathlessness 
  • Joint and back pain 
  • Confidence issues 
  • Anxiety 
  • Sexual dysfunction 






Designed for both men and women, this Science-Based System is clinically proven to help you lose weight, improve your health and feel happier.

It’s based on the work of:

James O. Prochaska

Professor of Psychology & author,  co-author of over 250 publications on behavioral change.

Carlo C. DiClemente

Professor of Psychology & recognised for his scientific treatment of addictive behaviors.


Where do you think 99% of weight loss and lifestyle transformation takes place? 

At the gym? In the supermarket? On your plate?

No, the overwhelming majority of transformation happens in your mind.

It’s been proven that weight loss and management starts in the mind, then with your choice of food and drink consumption and then with the exercise you take.

Professor Prochaska and Professor DiClementehave have a 60-75% success rate of helping people overcome addictions including with food that can lead to weight gain and obesity.

“A Leading Slimming Company Report Shows Only 5% Of Members Kept The Weight Off After 5 Years.”


 “Almost Everyone Returned To Their Overweight Previous Selves.”

The Weight Loss Mindset Success program gives you a step by step plan to break through mental barriers where other diet plans and systems have let you down time and time again.

Using proven techniques that effortlessly change your mental and emotional relationship with food and drink, losing weight will start to become its own reward…instead of a gruelling challenge.

And taking exercise will start to become a fun choice… rather than a have to do a chore that you despise.

  • Master your mind with scientifically proven techniques to make natural lifestyle changes that last.
  • Stay on track with the encouragement and support you deserve on your journey.
  • Empower yourself with simple tips and tricks to keep you eager and energised to stay on the right track.
  • Naturally lose weight like never before… and keep it off for good! 


  • You will never be asked to start a diet or count calories or weigh your food
  • You will never be asked to start to take exercise or go to the gym
  • You will never be asked to weigh yourself at anytime
  • You will never be asked to stand up and tell your story in front of the group


(These Are Real Life Examples)

How I Gained The Weight:

I drank six to eight fizzy drinks a day, if not more. I made unhealthy food choices that I can sum up in two words: fast food.

I couldn’t go out with my friends and family as I was too embarrassed.

I just wanted to crawl into a hole and hide my shame.


How did she lose the weight?

“No diets, no magic pills, no surgeries… I set a lot of small goals.”

~Teena H. 

How I Gained The Weight:

I continually gained weight from bad eating habits picked up from my parents.

Oftentimes they would just buy fast food or frozen meals for dinner.  

We were pretty poor growing up, and both my parents were alcoholics, as well as smokers.

How did he lose the weight? 

“I realised this had to stop if I wanted to see my children grow up!” 

I lost weight, but I gained strength. You have to be mentally tough.

Every day you will battle how you look in the mirror. You start to let the scale define you.

Every meal becomes a challenge. Will you gain weight when you’re trying to lose it?  

I still have a long way to go, but today, I am faster and stronger than I ever thought I could be.

And I forgive everyone who hurt me.

~Cody B 


How I Gained The Weight:

As a teenager and adult, I ate a lot for emotional reasons. If I got made fun of, I’d eat.  

I’ve had my ups and downs with anxiety and depression. I’d lose some weight and then I’d gain it back. 

How did he lose the weight?

What changed was figuring out that I deserved better. I deserved a life, a family, love, everything I had always hoped and dreamed of growing up. 

Now I’m learning that it’s okay to eat a variety of food without guilt-tripping myself.

“I stuck with it.”

 ~ Mark M


How I Gained The Weight:

Bite for bite, the cycle was the same every time: euphoria, pleasure, reward, numbness and disappointment, in that order.

The lasting disappointment always faded into guilt and shame, ultimately propelling me to the very next meal. I was living on a constant diet of pizza, cheeseburgers, fried food and sugary desserts.

Nothing was ever enough (and it never would be) until I identified the hunger I was feeling wasn’t actually physical, or even mental.

It was driven by pure and profound emotional longing for protection, love and to be seen for who I really was: smart, funny, driven and passionate.

How did she lose the weight?

I knew, though, that if I had to wake up another morning with a feeling of dread, completely overwhelmed by what I had done to my body, mind and spirit, I wouldn’t live to see my 40th birthday.

“There are no magic pills, diets or quick fixes, just small, sustainable changes.

Exercise became a daily endeavor. Before I knew it, that endeavor turned into a joy and escape from the body I had hid in for so long.

~Jamie M.


 Count Me In 



Why Is This Weight Loss Course Different From Others?

The truth is most popular and trendy weight loss programs fail because they are so complex and demanding and they rely on you taking action. 

Research shows that less than 20% of people are ready to take action and jump into exercise or throw out all the bad food in their cupboards.

You just might not be ready to: 

“If You Eat Just 20 More Calories Per Day (One Mouthful Of A Fast Food Burger Or An Extra Sip Of A Sugary Soda Drink) Than You Require, You Will Gain An Extra 1.4 Stones Of Weight Every 10 Years!”

The typical person consumes about 2,700 calories per day. 

Over a year they will consume over 1,000,000 (1 million) calories, which is 10 million per decade.

That’s ten tons of food – the same weight as some lorries/trucks or buses. 

Do you think you could manage to count all those calories to within a 0.74% rate of accuracy, or the equivalent of just 20 calories, per day?  

Most people can’t even balance their bank statement or know how much money they have going in and out each month, let alone how many calories that yogurt, iced bun, apple or soda drink has.

The truth is you are too busy with work, your business, your job, or school and other obligations to want to have to count your calories or study the truth about THE SCIENCE OF WEIGHT LOSS.


Your time is the most valuable thing that you have, and there are so many other more important aspects to life than counting calories, weighing your food, working out and cooking, right?


Some people react to different types of foods in different ways than other people.


If you take alcohol as an example, some people can have just two drinks and they feel drunk, whereas other people can finish a bottle of whisky and you would hardly know they have even touched a drop.

However, the one rule that makes THIS weight loss strategy work, is consistency.

And to get consistency you have to have a plan, a process, plenty of passion to succeed and be in the right frame of mind.

Why Is Your Happiness So Important For Weight Loss?

“When We Are Happy—When Our Mindset And Mood Are Positive—We Are Smarter, More Motivated, And Thus More Successful. Happiness Is The Center, And Success Revolves Around It.”

“But, When Our Brains Get Stuck In A Pattern That Focuses On Stress, Negativity, And Failure, We Set Ourselves Up To Fail.”
Shawn Achor, Harvard University

When we are happy we succeed… and we choose not to eat and drink the foods that put on weight, right?

Take a moment to imagine just how easy making the right lifestyle choices would and could be if you were feeling happier and more confident about yourself.

You would feel more energetic, motivated, driven and relaxed… and you would see the pounds of unwanted belly fat beginning to melt away… no matter how hard you’ve tried before!

Weight Loss Mind Success changes how you think and feel about losing weight and so you naturally CHOOSE to adopt and live a better lifestyle.

Most diets ask you to:

  • Count calories and weigh every bit of food that you eat.
  • Completely change your diet and remove all of the foods that you love in order to lose weight
  • Adhere to strict, intense exercise programs that cause you to lose weight quickly, and uncomfortably
  • Overhaul your entire lifestyle, from work to leisure, making it really inconvenient for you to lose weight 
  • Give up almost all foods and drinks making it difficult to go shopping or eat out with friends or on business




  • Watch your body fat vanish without even needing to start a diet! 
  • Improve your muscle definition without needing to go to the gym, leaving men sculpted and women looking toned! 
  • Improved cholesterol levels that keep you and your doctor happy. If you worry about your heart, this is absolutely key! 
  • Drop dress sizes in weeks even if you’ve tried every other weight loss system out there! 
  • See inches removed from your waistline so you can finally get into those jeans! 
  • Decrease your cellulite so you not only lose weight, but look good walking down the beach too! 
  • Increase your energy so you wake up refreshed, instead of feeling exhausted as with other weight loss programs. 








Almost everyone who is overweight eats because they are trying to change how they feel at that moment, especially deep down on the inside.

Eating releases chemicals that change our “state”, how we feel, our emotions. And just like many drugs, it can become addictive.

A cycle of eat, release chemical – Serotonin, Dopamine, Cortisol, Endorphin’s – state change, repeat is created.

To break that cycle you we need to learn ways to naturally change our state and mood in a beneficial way. 

The most powerful methods are through exercise, meditation, therapy, journalling, self hypnosis and techniques that promote relaxation and balancing of the chemicals that are cycling uncontrollably when craving food.

Even if you don’t come along to the course, please feel free to contact me and I will send you some free hypnotic audios that I have created to help you relax.

They are designed to take you into a state of relaxation and whilst there help you imagine, plan and create a better life.




Hi, my name is James.

I’ve worked in clinics all over the world helping people change their mindset to overcome a whole host of issues including depression, anxiety, phobias and eating disorders.

My passion is helping people discover how easy it is to make the changes in their lives that give them the power to improve their happiness and increase their success.

I’m also the creator of Intrinsic Motivation Training™ which has a range of solution that are proven* to quickly move people from a defeatist mindset of feeling stuck and negative in life to instead feeling happy, peaceful, complete, safe and successful.

*91% Success Rate  (Study Involving Over 5,000 People)



Can Your health and happiness afford not to


 Count Me In 



Better Time Management Guide

On average, we only have around 4 hours and 14 minutes free time per day in the UK taken up by activities such as, travel – 87 minutes, eating and drinking – 82 minutes and friends and family – 50 minutes.

This guide is 30 pages of instruction on how to effectively manage your day better and reduce your levels of stress caused by hectic lifestyle that then can lead to choosing fast foods over home prepared healthy alternatives.


Confidence Boosting Hypnotic


The Confidence boosting hypnotic audio is trancy and perfect if you are shy or don’t believe in yourself.

Using professional voice artists and full of beautiful relaxing music this audio is full of subliminal messages that help you gain more confidence and belief in yourself which then gives you the strength and resolve you need on your journey to weight loss success.


Facebook support group

Get full access to the Facebook support group where you will be able to ask questions, get advice and help, meet fellow friends and chat.

Support is one of the biggest aids to helping you maintain consistency in any aspect of health and lifestyle change.



These Internationally Recognised Guest Speakers Are Willing To Share Their Work With You For Free Too:

Michael Beale


Michael is an international recognised life coach and one of the UK’s foremost NLP practitioners and trainers. He is a great example of someone who has effectively lost weight and kept it off, and has the strategy to help you too.

His philosophy is simple: if we can develop an empowering view of where we want to go, and if we can fully understand and appreciate where we are now, the steps from one to the other are likely to be successful and highly enjoyable. 


Michael’s Bonus #1

Michael is offering full and free access to his NLP training videos, where you access over 65 videos covering:

Starting your individual adventure – Your plan – NLP Coaching – NLP Techniques – NLP Leadership – NLP Career – NLP and Starting your Business – NLP and Sales

Tom Hadfield 

Founder of Hadfield Fitness and author of The Fat Loss Effect. Now 22 Tom struggled with weight issues for 8 years being overweight and unfit but managed to turn his life around and is now in the best shape ever which has made him happier, more confident and a positive minded person.


Fat Loss Effect

Tom’s Fat Loss Effect gives you a list of all the most nutritional foods to eat, when to eat them, as well as recipes and plans to help you if you are struggling to transform your body and lose fat without losing muscle.

Carl Pate


Creator of Productivity Powerhouse, Carl is an expert in helping people build consistent actions that create good habits that rapidly accelerate their progress towards their goals.

Carl says: “The worst feeling on earth must be that of regret and no-one wants to be lying on their death bed starting their final words with ‘I Wish…’ or ‘If only ….’. “

Carl’s Bonus 

The Top 10 Productivity Tips

If you want to get started, and improve your productivity fast, then this is where you should start.

This is my guide to the Top 10 Tips for getting the very most out of your day.


It’s Time To Change Your Life

Week 1

After a short introduction and overview of what will be covered on the course we will then begin to build your Weight Loss Success Mindset.

This is based on the work of Prochaska and DiClemente and the first step in reprogramming your mind to want to make healthy choices. Without the real reasons to succeed, which is more than just saying to yourself, “I want to lose weight” or “get fit”, you won’t have the desire to move out of your comfort zone and the lifestyle that you are accustomed to.


Week 2

We continue to build on your reasons to succeed from week one and boost and bolster your desire to live a healthy lifestyle.

Although you will start to have new empowering programs running in your daily life, there are still counter programs that need rewritten.

This is the part that is completely forgotten in most systems and the root cause of yoyo dieting.

Week 3

We will continue to learn how to discover programs, patterns and habits that take you off target from week 2 and create further counter programs.

We will also create a daily system that only takes a few minutes to accomplish that retrains your mind to focus on aspects of your life that make you feel good and builds your drive to succeed.

Week 4

Now we have better thoughts and decision making processes running in the present moment, making better choices start to become easier.

However, deep rooted “triggers” are still in place that can reignite old habits and in week 4 we work on addressing those and erasing them. The popular diets and weight loss systems are all action based, and although this may be difficult to appreciate, most of the “triggers” that lead you back to unwanted habits are unconscious and need a professional to help you uncover them and become aware of them.

Week 5

We are starting to redesign ourselves at this point and the desire to move in a new direction is starting to become second nature for you now.

With a new feeling of hope you will want to set some new goals that you believe are achievable and exciting for your newfound journey to success. Part of the solution to creating a new life is designing one that is worth living. Luckily for us, a fantastic life is proven to be mostly achieved by how you think and feel on the inside, which is something we can quickly and easily change.

Week 6

In week 6 we delve deeper into stress management which you will have been introduced to in the previous weeks of the course.

You will learn the leading science based techniques for managing your  stress levels, which is the key to a happy life, and weight management. Once you start to feel relaxed and in control, you will find it easier to make choices based on long term gain that benefits your life rather than short term pleasure.



The 6 week course is a rolling course as your reasons to succeed is a list that you will want to work on consistently as the reasons change in your life changes, like with a change in career, your relationships, or if you have children.

We are also bombarded from bad outside influences that can easily  take us off track, like food industry marketing and the Christmas season.

And, more importantly, as you start to see improvement and gain more hope and an increased passion for life you will want to improve your life more and more. With this course it is a never ending stepping stone from wondrous life adventure to another as you begin to grow and evolve. 

So, even after the 6 week course you will be more than welcome to continue with the training each and every week in person or via the Facebook  group at any time.


Can your health and happiness afford not to


 Count Me In 


After you have taken the 6 week course you will then be able to continue working with me on a 1 to 1 basis. You will not enter a payment plan for this today and can decide if you want to continue at the end of the 6 weeks.


James Gough


This website does not provide medical advice.

Results May Vary: Causes for being overweight or obese vary from person to person. Whether genetic or environmental, it should be noted that food intake, rates of metabolism and levels of exercise and physical exertion vary from person to person. This means weight loss results will also vary from person to person. No individual result should be seen as typical.

These statements have not been evaluated by the The Medicines and Healthcare products Regulatory Agency (MHRA) or the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

The information, including but not limited to, text, graphics, images and other material, contained on this website is for educational purposes only. The content is not intended in any way as a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your physician or other qualified health care provider with any questions you may have regarding a medical condition or treatment and before undertaking a new health care regimen, and never disregard professional medical advice or delay in seeking it because of something you have read on this website.